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Hey {first_name},
Quick one today. I spent the week rewriting my welcome email, and the biggest win came from cutting it in half. Fewer words, one link, one ask.
Here's the simple test I used: if a sentence doesn't make the reader want the next sentence, it goes.
Try it on your own welcome email this week. Then hit reply and tell me what you cut. I read every response.
P.S. If you want a second pair of eyes, run your subject line through the tester before you send.
Talk soon, Your Name {site_name}
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