Hey {first_name},

Quick one today. I spent the week rewriting my welcome email, and the biggest win came from cutting it in half. Fewer words, one link, one ask.

Here's the simple test I used: if a sentence doesn't make the reader want the next sentence, it goes.

Try it on your own welcome email this week. Then hit reply and tell me what you cut. I read every response.

P.S. If you want a second pair of eyes, run your subject line through the tester before you send.

Talk soon,
Your Name
{site_name}