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AI & Automation

Let robots do the busywork and keep the human bits human. Start with the Automation Blueprint, then steal these prompts.

Pro tip: Always edit AI drafts for your voice and fact-check every claim before you hit send.

The AI prompt library

01

Subject Line Generator

Brainstorm subject lines fast

You are an expert email copywriter. Write 15 subject lines for an email about [TOPIC] sent to [AUDIENCE]. The goal of the email is [GOAL]. Mix styles: 3 curiosity, 3 benefit-driven, 3 question, 3 with a number, 3 short and punchy under 5 words. Keep each under 50 characters, avoid spam trigger words and all caps, and add a one-line preheader suggestion for your top 3 picks.
02

Welcome Sequence Builder

Draft a 5-email onboarding series

Act as an email marketing strategist. Create a 5-email welcome sequence for [BRAND], which helps [AUDIENCE] achieve [OUTCOME]. The lead magnet they signed up for is [LEAD MAGNET]. For each email give: send day, subject line, preheader, goal, a 150-word draft, and one call to action. Email 1 delivers the freebie and asks a reply question. Email 5 introduces [OFFER] softly. Tone: [TONE].
03

Blog-to-Newsletter Repurposer

Turn a post into an email

Repurpose the blog post below into a newsletter email for [AUDIENCE]. Do not just summarize it: open with a short hook or story, pull out the 3 most useful takeaways as scannable bullets, add one practical action the reader can take today, and end with a link to the full post using descriptive link text. Keep it under 300 words in a [TONE] voice. Suggest 3 subject lines. Post: [PASTE POST]
04

Segmentation Idea Finder

Find smarter ways to split your list

I run an email list for [BUSINESS] with about [LIST SIZE] subscribers. I collect these data points: [DATA POINTS, e.g. signup source, clicks, purchases]. Suggest 8 practical segments I could create, explain why each matters, what message each segment should receive, and how to set up the tag or rule in a typical ESP. Rank them by likely revenue impact for a small team.
05

Win-Back Campaign

Re-engage inactive subscribers

Write a 3-email win-back sequence for subscribers of [BRAND] who haven't opened or clicked in [TIMEFRAME]. Email 1: friendly check-in with our best recent content. Email 2: an incentive of [INCENTIVE]. Email 3: a clear "should we stay in touch?" with a one-click stay link, noting they'll be removed otherwise. Give subject lines, preheaders, and bodies under 120 words each. Tone: [TONE], never guilt-trippy.
06

Sponsor Pitch Email

Land newsletter sponsors

Write a short cold pitch email from me, [NAME], editor of [NEWSLETTER], to [BRAND] offering a sponsorship slot. My audience is [AUDIENCE DESCRIPTION] and they care about [INTERESTS]. Mention why [BRAND]'s product fits my readers, what the slot includes ([PLACEMENT]), and propose a quick call. Keep it under 150 words, specific, and free of hype. Give 3 subject line options.
07

A/B Test Hypotheses

Plan smarter experiments

I want to improve [METRIC, e.g. click rate] for my [TYPE] emails to [AUDIENCE]. Current approach: [DESCRIBE CURRENT EMAIL]. Propose 8 A/B test ideas. For each, write a clear hypothesis in the form "If we change X, then Y will improve because Z," the variant to test, the metric to judge it by, and whether it's a quick win or a bigger bet. Prioritize tests that isolate one variable.
08

Brand Voice Guide

Codify how your emails sound

Based on the sample emails below, create a brand voice guide for [BRAND]'s newsletter. Include: 3-5 voice traits with do/don't examples, words and phrases we use, words we avoid, sentence length and formatting habits, how we open and close emails, and how we handle humor. End with a checklist a writer can use before sending. Samples: [PASTE 2-3 EMAILS]
09

Promo Email Writer

Write a sales email that converts

Write a promotional email for [PRODUCT], priced at [PRICE], for [AUDIENCE] who struggle with [PROBLEM]. Structure: a relatable hook, the problem, how [PRODUCT] solves it, 3 concrete benefits, one objection handled, a clear call to action, and a P.S. with [URGENCY OR BONUS]. Under 250 words, conversational tone, no fake scarcity or invented stats. Add 5 subject lines.
10

Newsletter Idea Brainstorm

Never run out of topics

Give me 20 newsletter issue ideas for [NICHE] aimed at [AUDIENCE]. Mix formats: how-tos, stories, curation, opinion, reader Q&A, and interactive issues. For each idea, write a working title, a one-sentence angle, and the call to action it naturally leads to. Flag 3 ideas that could naturally promote [OFFER] without feeling salesy.
11

Lead Magnet Concepts

Design a freebie people want

My business helps [AUDIENCE] with [OUTCOME]. My paid offer is [OFFER]. Suggest 10 lead magnet ideas that attract buyers of that offer, not just freebie seekers. For each, give the format (checklist, template, quiz, etc.), a compelling title, what's inside, and how it naturally leads to the paid offer. Rank them by how quickly I could create them.
12

Cart Abandonment Series

Recover lost sales

Write a 3-email abandoned cart sequence for [STORE], which sells [PRODUCTS]. Email 1 (1 hour later): helpful reminder with the item. Email 2 (next day): address a common objection like [OBJECTION] and add social proof placeholders. Email 3 (day 3): final nudge with [OPTIONAL INCENTIVE]. Include subject lines, preheaders and short bodies. Keep the tone friendly, not pushy.
13

Re-Engagement Survey

Learn why readers went quiet

Write a short, warm email asking inactive subscribers of [NEWSLETTER] why they stopped engaging. Offer 4 clickable answer options such as [OPTIONS, e.g. too many emails, not relevant, just busy, want different topics], each linking to a tag. Then suggest how I should follow up with each group. Keep the email under 120 words and give 3 subject lines.
14

Product Launch Sequence

Plan a launch week

Plan a 7-day email launch sequence for [PRODUCT] launching on [DATE] to [AUDIENCE]. Include pre-launch teaser emails, open-cart announcement, value or case-study emails, FAQ and objection handling, and a final-day reminder. For each email give day, subject line, goal, key points, and CTA. Keep urgency honest: the deadline is [DEADLINE].
15

Subject Line Critic

Get honest feedback on a subject line

Act as a blunt email marketing editor. Evaluate these subject lines for an email about [TOPIC] to [AUDIENCE]: [PASTE SUBJECT LINES]. Score each 1-10 on clarity, curiosity, relevance and spam risk. Explain the weakest point of each in one sentence, then rewrite the top 2 to make them stronger. Keep all rewrites under 50 characters.
16

Email Cleanup Editor

Tighten a draft

Edit the email draft below for [AUDIENCE]. Cut it by about 30% without losing meaning, break up long paragraphs, sharpen the opening line, replace vague link text with descriptive link text, and make the single call to action unmistakable. Keep my voice, which is [TONE]. Show the edited version, then list the 5 most important changes you made. Draft: [PASTE DRAFT]
17

Referral Program Copy

Turn readers into promoters

Write the copy for a newsletter referral program for [NEWSLETTER]. Rewards: [REWARD TIERS]. Include a short explainer block to add at the bottom of every issue, a dedicated announcement email with 3 subject lines, and a thank-you email for someone who earns their first reward. Keep it fun, [TONE], and focused on why sharing helps their friends.
18

Deliverability Troubleshooter

Diagnose inbox problems

Act as an email deliverability consultant. My emails from [ESP] on domain [DOMAIN] are landing in spam or promotions at [PROVIDERS]. Symptoms: [SYMPTOMS]. My list source is [SOURCE] and I send [FREQUENCY]. Walk me through a prioritized diagnosis checklist covering authentication (SPF, DKIM, DMARC), complaint rates, list hygiene, content and sending patterns. Explain what to check and how to fix each.
19

Weekly Newsletter Outline

Structure a recurring issue

Create a repeatable newsletter template for [NEWSLETTER], a weekly email for [AUDIENCE]. Suggest 4-6 named recurring sections with a purpose for each, ideal word counts, where sponsors or offers fit, and a consistent closing. Then fill the template with a sample issue about [THIS WEEK'S TOPIC]. Keep total reading time under 5 minutes.
20

Customer Story Email

Showcase results ethically

Turn the customer notes below into a story-driven email for [BRAND]. Structure: the customer's starting problem, what they tried, how [PRODUCT] helped, the result in their own words, and a CTA for readers in a similar spot. Only use details I provide and don't invent numbers or quotes. Under 250 words, 3 subject lines. Notes: [PASTE NOTES]
21

Pricing Page to Email

Explain your tiers clearly

I sell [PRODUCT] in these tiers: [TIERS AND FEATURES]. Write an email that helps [AUDIENCE] pick the right tier. Use a simple "If you are X, choose Y" structure, highlight the most popular option with a reason, answer 2 common questions, and include a single CTA per tier. Keep it scannable and under 250 words.
22

Onboarding Nudge for Users

Activate new customers

Write 3 short behavior-triggered emails for new users of [PRODUCT] who signed up but haven't completed [KEY ACTION] after [TIMEFRAME]. Each email should focus on one small next step, remove a common blocker like [BLOCKER], and link directly to the right screen. Give subject lines, preheaders and bodies under 100 words. Tone: [TONE], helpful and never naggy.
23

Holiday Campaign Planner

Plan a seasonal promo

Plan an email campaign for [HOLIDAY OR SEASON] for [BUSINESS], selling [PRODUCTS] to [AUDIENCE]. Include a campaign theme, a send calendar with 5-7 emails, subject lines, the offer for each stage, and one idea to stand out from the flood of sale emails. Keep deadlines and discounts honest, and suggest one segment that should get fewer emails.
24

Metrics Interpreter

Make sense of campaign results

Here are the results of my last [NUMBER] email campaigns: [PASTE METRICS: sends, opens, clicks, unsubscribes, complaints, revenue]. Act as an email analyst. Identify patterns, flag anything that looks like a deliverability or list-quality issue, note that opens may be inflated by Apple Mail Privacy Protection, and recommend 3 specific actions for my next 30 days, ranked by impact.
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