Reports – Profit Inbox

Big-picture thinking on business models, AI and the economics of an email list.

Twelve ways to turn an email list into income, what each needs, who it suits, and a simple scoring framework to choose yours.

Where AI genuinely helps email marketers, the risks worth taking seriously, what's hype, and a human-in-the-loop workflow you can use today.

Simple formulas for revenue per subscriber, lifetime value, list value and CPM-based sponsorship pricing, with illustrative worked examples.

One email a week. More money from every email you send.